Do companies’ market access training capabilities address the needs of today’s complex payer marketplace?

///Do companies’ market access training capabilities address the needs of today’s complex payer marketplace?
Do companies’ market access training capabilities address the needs of today’s complex payer marketplace?2019-01-18T09:19:21+00:00

Project Description

Setting the price and obtaining market access for a new pharmaceutical remains one of the biggest commercial challenges facing manufacturers. As the payer landscape becomes increasingly challenging, demonstrating product value and considering the payer perspective as early as possible in clinical development is increasingly important.

Read our findings here….. (Companies market access training capabilities)